![]() Check into Boulder now with rates as low as 28. Just minutes from the Strip, Boulder Station offers the ultimate Las Vegas experience. "This is operational business intelligence with a customer-facing twist, as comprehensive data is sourced and processed to drive customer loyalty and actions. From weddings and quinceañeras to corporate lunches and board meetings, the seasoned planners and catering staff at Boulder Station ensure every event we host is planned to pure perfection. "Every organization around the globe is looking to gain a competitive advantage by becoming increasingly closer to their customers and Station Casinos is an excellent example of a company that has radically improved its customers’ experience through the power of leveraging real-time data integration and data quality," said Girish Pancha, executive vice president, Data Integration Business, Informatica."The results have been that Station Casinos has been able to gain an edge in maintaining relationships with current customers and attracting new guests." "By standardizing on Informatica technology, Station Casinos is able to reach customers more effectively and direct our messaging to them more accurately, with extended personalization and delivery in real-time, using various points of contact," said Scott Kreeger, senior vice president and chief information officer, Station Casinos.Tweet this : Station Casinos Hits The Jackpot With Real-Time Customer Analytics Powered By #platform Looking forward, Station Casinos intends to integrate social media information into its customer-centric strategy, and to deliver meaningful offers and rewards to customers during the actual touch-point engagement based on its comprehensive customer analytics. ![]()
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